2019
Aurus Brand Identity
Aurus Brand Identity
This project is a complete branding and visual identity project for Aurus, a multinational technology conglomerate and holding company. The objective was to create a brand identity that communicates Aurus’s vision of continuous growth, evolution, adaptability, global outreach, accessibility, and trust. The branding concept is built around the idea of holistic development, where different values and perspectives come together to create sustainable growth. The project covers the development of the Aurus logo, brand identity, colour variations, visual language, stationery, environmental branding, and promotional applications. The overall identity is designed to position Aurus as a forward-thinking, globally connected, and continuously evolving organisation.
Branding
Logo Design
Overview
OLX Autos Transaction App is a transaction-focused product designed to support the end to-end vehicle selling experience.
I worked on the visual design of the home screens and key use-case screens, creating a cohesive interface that brings different transaction journeys together while maintaining a consistent OLX Autos visual language.
Problem
The OLX Autos Transaction App needed a clear and consistent visual experience to support different transaction-related use cases. With multiple journeys and screens serving different stages of the transaction, the challenge was to create a cohesive visual language that made the experience feel connected while keeping each use case clear and easy to navigate.
My focus was to establish a strong visual direction across the home screens and use-case screens, bringing consistency to the overall experience while adapting the design to the needs of each journey.
Solution
We created a cohesive visual experience for the OLX Autos Transaction App, bringing the home experience and key transaction use cases under one consistent design language.
The solution focused on establishing a clear visual hierarchy, consistent UI patterns, and a flexible layout system that could adapt across different journeys. This helped create a more connected experience while allowing each use case to remain focused on its specific task.
The final designs translate the OLX Autos visual identity into a clear, scalable, and consistent transaction experience across the app.
Design System in Practice
The Transaction App was designed using the OLX Autos design system, allowing the interface to maintain consistency across different screens and use cases.
We leveraged the established foundations, components, typography, colour, spacing and interaction patterns to create a cohesive experience while adapting the UI to the requirements of each transaction journey.
Home Page
Main Home Screen - One home for every transaction journey
The main home screen brings the core OLX Autos journeys—buy, sell, finance and trade-in—together in a single, easy-to-navigate experience.
The visual hierarchy was designed to give users clear entry points while using modular content sections to surface relevant services, benefits and guidance. This creates a more approachable starting point while keeping the experience consistent with the broader OLX Autos visual language.
Design focus: Clear hierarchy · Easy navigation · Guided journeys
Buy Home Screen : A focused experience for finding the right car
The Buy home screen is designed around car discovery, giving users multiple ways to start their search—from preferences and categories to available cars, budgets and curated listings.
The interface uses clear content grouping and reusable card patterns to make browsing feel structured without becoming overwhelming, helping users move naturally from discovery to consideration.
Design focus: Car discovery · Content hierarchy · Search and exploration
Sell Home Screen : Making the selling journey feel simple
The Sell home screen focuses on communicating the value of selling through OLX Autos while guiding users through the process step by step.
Key benefits, brand selection, inspection, trade-in and payment information are organised into clear sections, creating a sense of transparency and trust while making the next action easy to understand.
Design focus: Trust · Guided journey · Clear communication
Overview
OLX Autos Transaction App is a transaction-focused product designed to support the end-to-end vehicle selling experience.
I worked on the visual design of the home screens and key use-case screens, creating a cohesive interface that brings different transaction journeys together while maintaining a consistent OLX Autos visual language.
Problem
The OLX Autos Transaction App needed a clear and consistent visual experience to support different transaction-related use cases. With multiple journeys and screens serving different stages of the transaction, the challenge was to create a cohesive visual language that made the experience feel connected while keeping each use case clear and easy to navigate.
My focus was to establish a strong visual direction across the home screens and use-case screens, bringing consistency to the overall experience while adapting the design to the needs of each journey.
Solution
We created a cohesive visual experience for the OLX Autos Transaction App, bringing the home experience and key transaction use cases under one consistent design language.
The solution focused on establishing a clear visual hierarchy, consistent UI patterns, and a flexible layout system that could adapt across different journeys. This helped create a more connected experience while allowing each use case to remain focused on its specific task.
The final designs translate the OLX Autos visual identity into a clear, scalable, and consistent transaction experience across the app.
Design System in Practice
The Transaction App was designed using the OLX Autos design system, allowing the interface to maintain consistency across different screens and use cases.
We leveraged the established foundations, components, typography, colour, spacing and interaction patterns to create a cohesive experience while adapting the UI to the requirements of each transaction journey.
Home Page
Main Home Screen - One home for every transaction journey
The main home screen brings the core OLX Autos journeys—buy, sell, finance and trade-in—together in a single, easy-to-navigate experience.
The visual hierarchy was designed to give users clear entry points while using modular content sections to surface relevant services, benefits and guidance. This creates a more approachable starting point while keeping the experience consistent with the broader OLX Autos visual language.
Design focus: Clear hierarchy · Easy navigation · Guided journeys
Buy Home Screen : A focused experience for finding the right car
The Buy home screen is designed around car discovery, giving users multiple ways to start their search—from preferences and categories to available cars, budgets and curated listings.
The interface uses clear content grouping and reusable card patterns to make browsing feel structured without becoming overwhelming, helping users move naturally from discovery to consideration.
Design focus: Car discovery · Content hierarchy · Search and exploration
Sell Home Screen : Making the selling journey feel simple
The Sell home screen focuses on communicating the value of selling through OLX Autos while guiding users through the process step by step.
Key benefits, brand selection, inspection, trade-in and payment information are organised into clear sections, creating a sense of transparency and trust while making the next action easy to understand.
Design focus: Trust · Guided journey · Clear communication
Home Return Use Cases
Bringing relevant actions back into focus
The returning home experience surfaces personalised information such as important reminders, vehicle details and ongoing activities directly within the home screen. Visually, the design uses modular cards and clear content grouping to separate different types of information, while prominent CTAs make the next action easy to identify. The progression from reminders to vehicle details and estimated pricing creates a natural visual flow for users continuing an existing journey.
Visual focus: Personalisation · Content hierarchy · Clear next actions · Modular cards
Buy Return Use Cases
Problem
The OLX Autos Transaction App needed a clear and consistent visual experience to support different transaction-related use cases. With multiple journeys and screens serving different stages of the transaction, the challenge was to create a cohesive visual language that made the experience feel connected while keeping each use case clear and easy to navigate. My focus was to establish a strong visual direction across the home screens and use-case screens, bringing consistency to the overall experience while adapting the design to the needs of each journey.
Sell Return Use Cases
Solution
We created a cohesive visual experience for the OLX Autos Transaction App, bringing the home experience and key transaction use cases under one consistent design language. The solution focused on establishing a clear visual hierarchy, consistent UI patterns, and a flexible layout system that could adapt across different journeys. This helped create a more connected experience while allowing each use case to remain focused on its specific task. The final designs translate the OLX Autos visual identity into a clear, scalable, and consistent transaction experience across the app.
Home Return Use Cases
Bringing relevant actions back into focus
The returning home experience surfaces personalised information such as important reminders, vehicle details and ongoing activities directly within the home screen. Visually, the design uses modular cards and clear content grouping to separate different types of information, while prominent CTAs make the next action easy to identify. The progression from reminders to vehicle details and estimated pricing creates a natural visual flow for users continuing an existing journey.
Visual focus: Personalisation · Content hierarchy · Clear next actions · Modular cards
Buy Return Use Cases
Picking up where the car search left off
The Buy experience brings previously explored vehicles and discovery activities back into one continuous experience. Sections such as available cars, recently viewed, shortlisted vehicles, comparisons and upcoming actions help users continue their search without starting over. The visual design creates structure within a content-rich screen by using consistent listing cards, section hierarchy and clear action buttons. Repeated patterns make different stages of car discovery feel familiar and connected.
Visual focus: Information hierarchy · Listing cards · Content grouping · Discovery patterns
Sell Return Use Cases
Visualising progress through the selling journey
We created a cohesive visual experience for the OLX Autos Transaction App, bringing the home experience and key transaction use cases under one consistent design language. The solution focused on establishing a clear visual hierarchy, consistent UI patterns, and a flexible layout system that could adapt across different journeys. This helped create a more connected experience while allowing each use case to remain focused on its specific task. The final designs translate the OLX Autos visual identity into a clear, scalable, and consistent transaction experience across the app.
